frieze projects

If you don't understand a thing look it up on YouTube 

3D letters, various material, 2016.

"If I imagine, I see. What else do I do if I travel? Only the extreme weakness of the imagination justifies that one must move to feel"
Fernando Pessoa 

Luca Rossi started the blog Whitehouse as a platform for art criticism, information, and art-related projects in 2009. Major representatives of the art world have participated in the blog, contributing to its popularity. Luca Rossi has written in social networks and specialized magazines like “Flash Art”,, and with lucid criticism and originality. Luca Rossi was defined “the most interesting personality” in Italy by Fabio Cavallucci, Director of Museo Pecci in Prato (, 2010), and “the new Vanessa Beecroft” by Giacinto Di Pietrantonio, Director of GAMeC Museum (, 2013). In 2011 Alfredo Cramerotti (curator of “Manifesta” and Museum Director Mostyn, Wales) wrote: “To be honest, I’m not Roberta (a 2011 project by Luca Rossi) made me think more than dozens of other projects I have seen.” Some projects presented on the Whitehouse Blog since 2009 to 2016: Mart in Rovereto (2009), the Whitney Biennial in New York (2010), Palace of Versailles (2012), the Venice Biennale (2013) , Sénanque Abbey (2013), the New Museum in New York (2014), Gamec of Bergamo (2014); Boros Collection in Berlin (2015), Serpentine Gallery, London (2015), Hangar Bicocca in Milan (2015), Moon Project (2016).

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